1. Introduction
Be Mobile Labs ("we," "us," or "our") is committed to protecting the privacy of users of BML CRM (the "Service" or "Platform"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you access or use the Platform.
By using the Platform, you consent to the data practices described in this Privacy Policy. If you do not agree with these practices, please do not use the Platform.
2. Information We Collect
2.1 Information You Provide
We collect information you provide directly to us, including:
Account Information: name, email address, company name, role, and password
Business Data: customer records, project data, contacts, communications, and any other content you upload to the Platform
Configuration Data: settings, integrations, AI agent configurations, and workflow definitions
Payment Information (future): if and when paid tiers are introduced, billing details will be processed by trusted third-party payment providers; we do not store full payment card numbers
Communications: messages you send to our support or other staff
2.2 Information Collected Automatically
When you use the Platform, we automatically collect:
Usage Data: pages visited, features used, actions taken, time spent, and interaction patterns
Device and Technical Information: IP address, browser type, operating system, device identifiers, and referring URLs
Log Data: server logs, error reports, and diagnostic information
Cookies and Similar Technologies: for authentication, preferences, and analytics (see Section 7)
2.3 Information from Third Parties
We may receive information about you from third-party services you integrate with the Platform (such as AI providers, single sign-on services, or productivity tools), subject to the privacy policies of those third parties.
3. How We Use Your Information
We use the information we collect to:
Provide, maintain, operate, and improve the Platform
Authenticate users and secure accounts
Process transactions and provide customer support
Communicate with you about your account, the Service, and updates
Monitor and analyze usage trends, performance, and feature adoption
Detect, prevent, and address technical issues, fraud, or security incidents
Comply with legal obligations and enforce our Terms
Develop new features and improve the Platform
3.1 We Do Not Sell Your Data
Be Mobile Labs does not sell, rent, or trade your personal information or business data to third parties for marketing purposes.
4. How We Share Information
We may share your information in the following limited circumstances:
4.1 Service Providers
We share information with trusted third-party service providers who perform services on our behalf, such as cloud hosting, analytics, email delivery, payment processing, and customer support. These providers are bound by confidentiality and data protection obligations.
4.2 AI and Third-Party Integrations
When you integrate AI services or third-party tools with the Platform, data may be transmitted to those providers. You are responsible for reviewing and accepting the privacy practices of those third parties.
4.3 Legal Requirements
We may disclose information when required by law, court order, or government request, or when we believe in good faith that disclosure is necessary to protect rights, safety, or property.
4.4 Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your data.
4.5 With Your Consent
We may share information for other purposes with your explicit consent.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:
Encryption of data in transit using industry-standard protocols (HTTPS/TLS)
Encryption of sensitive data at rest
Access controls and authentication mechanisms
Regular security reviews and monitoring
Staff training on data protection and security
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security, and you acknowledge that you provide information at your own risk. In the event of a data breach affecting your personal information, we will notify you in accordance with applicable law.
6. Data Retention
We retain your information for as long as your account is active or as needed to provide the Service. Upon account deletion or termination:
Customer Data will be retained for 30 days to allow for recovery, then permanently deleted from active systems
Usage logs and analytics records may be retained for up to 12 months for security, audit, and operational purposes
Certain data may be retained longer where required by law or for legitimate business purposes (such as financial records)
You may request earlier deletion of your data by contacting info@bemobilelabs.com, subject to legal retention obligations.
7. Cookies and Tracking Technologies
The Platform uses cookies and similar technologies to:
Authenticate users and maintain sessions
Remember preferences and settings
Analyze usage and performance
Improve user experience
You can control cookies through your browser settings, but disabling cookies may affect Platform functionality.
8. International Data Transfers
BML CRM is operated from the United States. If you access the Platform from outside the United States, your information will be transferred to, processed, and stored in the United States and other jurisdictions where our service providers operate. By using the Platform, you consent to this transfer.
For Customers in the European Economic Area, United Kingdom, or other regions with data transfer restrictions, we rely on appropriate safeguards such as Standard Contractual Clauses where required.
9. Your Rights and Choices
9.1 General Rights
You have the right to:
Access the personal information we hold about you
Correct inaccurate or incomplete information
Request deletion of your personal information (subject to legal limitations)
Export your Customer Data in a portable format
Object to or restrict certain processing
Withdraw consent where processing is based on consent
9.2 California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete personal information, the right to opt out of the sale or sharing of personal information (we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.
9.3 European Residents (GDPR)
If you are in the European Economic Area, the United Kingdom, or other jurisdictions with similar laws, you have rights under the General Data Protection Regulation (GDPR), including the rights of access, rectification, erasure, restriction, portability, and objection. You also have the right to lodge a complaint with your local data protection authority.
9.4 Exercising Your Rights
To exercise any of these rights, please contact us at info@bemobilelabs.com. We will respond within the timeframes required by applicable law.
10. Children's Privacy
The Platform is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at info@bemobilelabs.com, and we will take steps to delete it.
11. AI and Automated Processing
BML CRM enables you to configure and operate AI agents and automated workflows. When AI processing occurs through the Platform:
You are responsible for the lawful basis and consent for any personal data processed by AI agents you configure
AI providers (such as third-party model providers) may process data subject to their own privacy policies
You should not submit highly sensitive personal data (such as health or financial information) to AI agents unless you have appropriate legal basis and safeguards in place
Be Mobile Labs does not use Customer Data to train AI models without your explicit consent
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Material changes will be communicated via email or in-Platform notification. The "Effective Date" at the top of this document indicates the latest revision.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Company: Be Mobile Labs
Website: bemobilelabs.com
General Support: info@bemobilelabs.com