Brief Discussion
Brief Discussion
Digital Marketing & Growth
Digital Marketing & Growth
Digital Marketing & Growth
Outcomes
Aligned ICP, offers, and messaging
Full-funnel visibility and faster experiments
Improved conversion and retention
Strategy: ICP, positioning, funnel & content plan Content engine: SEO pages, blogs, reels/shorts Performance ads: Meta/Google/LinkedIn with creative testing CRO: landing pages, heatmaps, A/B tests, speed fixes Lifecycle: email/SMS onboarding, nurture, win-backs Analytics: UTM hygiene, dashboards, weekly insights
What’s Included
Process
90-Day Plan: Goals, KPIs, experiments.
Build: Creatives, pages, tracking.
Run: Campaigns + weekly optimization.
Scale: Keep winners, iterate, and expand channels.
Tools
Analytics & Experimentation: GA4, Looker Studio, Mixpanel, Hotjar, PostHog, Optimizely/VWO
SEO: Search Console, Ahrefs/Semrush, Screaming Frog, Sitebulb, PageSpeed Insights
Ads: Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads
Lifecycle & CRM: HubSpot, Klaviyo, Customer.io, Mailchimp, Braze
Attribution/UTM: Google Tag Manager, Segment, Hightouch, Redtrack/Hyros (as needed)
Content Ops: Figma, Canva, Notion, Buffer/Later/Hootsuite (social scheduling)
Data Pipelines: BigQuery, dbt, Airbyte/Fivetran
Engagement Models
Starter: Strategy + core channels.
Growth: Multi-channel + CRO + lifecycle.
Scale: Creative lab + advanced analytics.
Outcomes
Aligned ICP, offers, and messaging
Full-funnel visibility and faster experiments
Improved conversion and retention
Strategy: ICP, positioning, funnel & content plan Content engine: SEO pages, blogs, reels/shorts Performance ads: Meta/Google/LinkedIn with creative testing CRO: landing pages, heatmaps, A/B tests, speed fixes Lifecycle: email/SMS onboarding, nurture, win-backs Analytics: UTM hygiene, dashboards, weekly insights
What’s Included
Process
90-Day Plan: Goals, KPIs, experiments.
Build: Creatives, pages, tracking.
Run: Campaigns + weekly optimization.
Scale: Keep winners, iterate, and expand channels.
Tools
Analytics & Experimentation: GA4, Looker Studio, Mixpanel, Hotjar, PostHog, Optimizely/VWO
SEO: Search Console, Ahrefs/Semrush, Screaming Frog, Sitebulb, PageSpeed Insights
Ads: Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads
Lifecycle & CRM: HubSpot, Klaviyo, Customer.io, Mailchimp, Braze
Attribution/UTM: Google Tag Manager, Segment, Hightouch, Redtrack/Hyros (as needed)
Content Ops: Figma, Canva, Notion, Buffer/Later/Hootsuite (social scheduling)
Data Pipelines: BigQuery, dbt, Airbyte/Fivetran
Engagement Models
Starter: Strategy + core channels.
Growth: Multi-channel + CRO + lifecycle.
Scale: Creative lab + advanced analytics.
Content