Brief Discussion
Brief Discussion
Graphic Design & Animations
Graphic Design & Animations
Graphic Design & Animations
Outcomes
Cohesive visual identity across touchpoints
Higher engagement on ads, socials, and product
Faster creative iteration with reusable systems
Brand identity: logo, typography, color, iconography UI/UX assets: illustration systems, Lottie, micro-interactions Marketing: ad sets, carousels, thumbnails, print/OOH Motion: explainers, product demos, reels, kinetic type Story & scripting: concept → storyboard → VO → final edit Delivery: platform-specific exports + editable source files
What’s Included
Process
Creative Brief: Goals, audience, references.
Concepts: 2–3 directions with moodboards.
Design/Animation: Iterations with checkpoints.
Finals: Master files, export packs, usage guide.
Tools
Design & Layout: Figma, Adobe Illustrator, Photoshop, Affinity Designer
Motion & Video: After Effects, Premiere Pro, DaVinci Resolve, Blender/Cinema 4D
Lottie & Micro-interactions: Bodymovin (AE → Lottie), LottieFiles, Rive
Asset Pipelines: SVGO, ImageOptim, Squoosh, ffmpeg
Collaboration & Handoff: Zeplin, Avocode (optional), Notion for briefs & boards
Brand Systems: Frontify, Zeroheight, Figma Tokens/Styles
Engagement Models
Brand Starter: Core identity + guidelines.
Creator Pack: Monthly ad & social creatives.
Motion Lab: Explainer or product video package.
Content